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		<title>This is so true&#8230;</title>
		<link>http://bsunil.wordpress.com/2009/08/01/this-is-so-true/</link>
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		<pubDate>Sat, 01 Aug 2009 12:52:59 +0000</pubDate>
		<dc:creator>Sunil B</dc:creator>
				<category><![CDATA[From other sources]]></category>
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		<description><![CDATA[I saw this quote in some Magazine last month. I found this so true.. can&#8217;t stop myself from publishing it here.. &#8221; &#8230; Prejudices are most difficult to eradicate from the heart whose soil has never been loosened or fertilised by education; they grow there, firm as weeds among rocks&#8230; &#8221; &#8211; Charlotte Gronte<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bsunil.wordpress.com&amp;blog=4910441&amp;post=45&amp;subd=bsunil&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><span style="color:#008000;">I saw this quote in some Magazine last month. I found this so true.. can&#8217;t stop myself from publishing it here..</span></p>
<p><span style="color:#008000;">&#8221; </span><em><strong><span style="color:#4c4c00;"><span style="font-style:normal;"><span style="color:#008000;">&#8230; Prejudices are most difficult to eradicate from the heart whose soil has never been loosened or fertilised by education; they grow there, firm as weeds among rocks&#8230;</span></span></span></strong><strong><span style="color:#008000;"> </span></strong></em><span style="color:#008000;">&#8221; &#8211; Charlotte Gronte</span></p>
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		<title>Life is difficult&#8230;</title>
		<link>http://bsunil.wordpress.com/2008/12/12/life-is-difficult/</link>
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		<pubDate>Fri, 12 Dec 2008 18:54:31 +0000</pubDate>
		<dc:creator>Sunil B</dc:creator>
				<category><![CDATA[From other sources]]></category>
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		<description><![CDATA[Let us teach ourselves and our children the necessity for suffering and the value thereof, the need to face problems directly and to experience the pain involved. Discipline is the basic set of tools that we require to solve life's problems, and these tools are basically techniques of suffering: Means by which we experience the pain of problems in such a way as to work them through and solve them successfully, learning and growing in the process.

The tools of discipline are four:

•         delaying of gratification

•         acceptance of responsibility

•         dedication to truth, and

•         balancing
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			<content:encoded><![CDATA[<p class="MsoNormal" style="text-align:justify;"><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;"><strong><em><span style="color:#993300;">Life is difficult.</span> (And so is Java. And so is learning in general.) </em></strong></span></span></span><span style="color:#808000;"> </span></p>
<p class="MsoNormal" style="text-align:justify;"><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;">This is a great truth, perhaps one of the greatest truths. </span></span></span></p>
<p class="MsoNormal" style="text-align:justify;"><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;">(The first of the &#8220;Four Noble Truths&#8221; which Buddha taught was &#8220;Life is suffering&#8221;). </span></span></span></p>
<p class="MsoNormal" style="text-align:justify;"><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;">It is a great truth because once we truly see this truth, we transcend it. Once we truly know that life is difficult &#8211; once we truly understand and accept it &#8211; then life is no longer difficult. Because once it is accepted, the fact that life is difficult no longer matters. </span></span></span></p>
<p class="MsoNormal" style="text-align:justify;"><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;">Most do not fully see this truth that life is difficult. </span></span></span></p>
<p class="MsoNormal" style="text-align:justify;"><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;">Instead they moan more or less incessantly, noisily or subtly, about the enormity of their problems, their burdens, and their difficulties as if life were generally easy, as if life should be easy. But life is not easy. Life is a series of problems. </span></span></span></p>
<p class="MsoNormal" style="text-align:justify;"><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;">Discipline is the basic set of tools we require to solve life&#8217;s problems. Without discipline we can solve nothing. With only some discipline we can solve only some problems. With total discipline we can solve all problems. </span></span></span></p>
<p class="MsoNormal" style="text-align:justify;"><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;">What makes life difficult is that the process of confronting and solving problems is a painful one. Problems, depending upon their nature, evoke in us frustration or grief or sadness or loneliness or guilt or regret or anger or fear or anxiety or anguish or despair. </span></span></span></p>
<p class="MsoNormal" style="text-align:justify;"><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;">These are uncomfortable feelings, often very uncomfortable, often as painful as any kind of physical pain, sometimes equaling the very worst kind of physical pain. </span></span></span></p>
<p class="MsoNormal" style="text-align:justify;"><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;">Indeed, it is because of the pain that events or conflicts engender in us all that we can call them problems. And since life poses an endless series of problems, life is always difficult and is full of pain as well as joy. </span></span></span></p>
<p class="MsoNormal" style="text-align:justify;"><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;">And it is in this whole process of meeting and solving problems that life has its meaning. Problems are the cutting edge that distinguishes between success and failure. Problems call forth our courage and our wisdom. Indeed, they </span></span></span><em><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;">create</span></span></span></em><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;"> our courage and our wisdom. </span></span></span></p>
<p class="MsoNormal" style="text-align:justify;"><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;">It is only because of problems that we grow mentally and spiritually. When we desire to encourage the growth of the human spirit, we challenge and encourage the human capacity to solve problems, just as in school we deliberately set problems for our children to solve. </span></span></span></p>
<p class="MsoNormal" style="text-align:justify;"><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;">It is through the pain of confronting and resolving problems that we learn. As Benjamin Franklin said, &#8220;Those things that hurt, instruct.&#8221; It is for this reason that wise people learn not to dread but actually to welcome problems and actually to welcome the pain of problems. </span></span></span></p>
<p class="MsoNormal" style="text-align:justify;"><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;">Most of us are not so wise. Fearing the pain involved, almost all of us, to a greater or lesser degree, attempt to avoid problems. We procrastinate, hoping that they will go away. We ignore them, forget them, pretend they do not exist. We attempt to skirt around problems rather than meet them head on. We attempt to get out of them rather than suffer through them. </span></span></span></p>
<p class="MsoNormal" style="text-align:justify;"><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;">But let us teach ourselves and our children the necessity for suffering and the value thereof, the need to face problems directly and to experience the pain involved. </span></span></span><em><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;">Discipline</span></span></span></em><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;"> is the basic set of tools that we require to solve life&#8217;s problems, and these tools are basically </span></span></span><em><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;">techniques of suffering</span></span></span></em><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;">: Means by which we experience the pain of problems in such a way as to work them through and solve them successfully, learning and growing in the process. </span></span></span></p>
<p class="MsoNormal" style="text-align:justify;"><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;">When we teach ourselves and our children discipline, we are teaching them and ourselves how to suffer and also how to grow. We are teaching them and ourselves how to schedule the pain and pleasure of life in such a way as to enhance the pleasure by meeting and experiencing the pain first and getting it over with. This is called delayed gratification and it&#8217;s one of the tools, techniques of suffering, means of experiencing the pain of problems constructively, that we call discipline. </span></span></span></p>
<p class="MsoNormal" style="text-align:justify;"><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;">The tools of discipline are four: </span></span></span></p>
<p class="MsoNormal" style="text-align:justify;"><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;">•         delaying of gratification </span></span></span></p>
<p class="MsoNormal" style="text-align:justify;"><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;">•         acceptance of responsibility </span></span></span></p>
<p class="MsoNormal" style="text-align:justify;"><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;">•         dedication to truth, and </span></span></span></p>
<p class="MsoNormal" style="text-align:justify;"><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;">•         balancing </span></span></span></p>
<p class="MsoNormal" style="text-align:justify;"><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;">Perhaps the first three are more or less obvious to you, so let me mention here what balancing is. </span></span></span></p>
<p><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;">The exercise of discipline is not only a demanding but also a complex task, requiring both flexibility and judgment. Courageous people must continually push themselves to be completely honest, yet must also possess the capacity to withhold the whole truth when appropriate. To be free people, we must assume total responsibility for ourselves, but in doing so we must possess the capacity to reject responsibility that is not truly ours. To be organized and efficient, to live wisely, we must daily delay gratification and keep an eye on the future; yet to live joyously we must also possess the capacity, when it is not destructive, to live in the present and act spontaneously. In other words, discipline itself must be disciplined. This kind of meta-discipline is what we call </span></span></span><em><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;">balancing</span></span></span></em><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;">. It is the type of discipline required to discipline </span></span></span><em><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;">discipline</span></span></span></em><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;">. It is the kind of discipline that gives us flexibility. </span></span></span></p>
<p class="MsoNormal" style="text-align:justify;"><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;">Since you are taking A201, A597, or I210, it may be that you want, or need to, learn Java &#8211; and programming in general. Since this is a first experience for you I deeply hope it will come easy to you, but be prepared that it may not. In fact it really won&#8217;t be easy at all, unless you approach it with patience, perseverence and determination. If you treat it superficially it will be downright </span></span></span><em><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;">difficult</span></span></span></em><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;"> from the beginning, and will continue to be that way until the very end, no matter how much we&#8217;ll try to make it easy or understandable or obvious or intuitive or immediate or easy to grasp. </span></span></span></p>
<p class="MsoNormal" style="text-align:justify;"><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;">But you can help, and I am sure you will. </span></span></span></p>
<p class="MsoNormal" style="text-align:justify;"><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;">Because there is some risk involved, I wish you luck. And because the act of entering programming as a beginner and a non-major is basically an act of courage, you have my admiration. The difficulty in learning programming has two clearly identifiable components. 75% of it is of a very genuine mathematical nature. The other </span></span></span><em><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;">half</span></span></span></em><span style="color:#ffcc00;"><span style="font-weight:normal;"><span style="color:#808000;"> is psychological. You&#8217;ll need to bridge the two. </span></span></span></p>
<p class="MsoNormal" style="text-align:justify;"><span style="color:#808000;">And don&#8217;t you forget it: no matter what happens, you&#8217;re simply the best! </span></p>
<p class="MsoNormal" style="text-align:justify;"><span style="color:#808000;">Should someone fail to see this evidence, with patience prove it beyond any conceivable doubt.</span></p>
<p class="MsoNormal" style="text-align:justify;"><span style="color:#808000;"><br />
</span></p>
<p class="MsoNormal" style="text-align:justify;"><span style="color:#808000;"><strong><span style="color:#ff6600;">- Sunil B</span></strong></span></p>
<p class="MsoNormal" style="text-align:justify;"><span style="color:#008080;"><span style="font-weight:normal;"><span style="color:#99cc00;">** </span></span></span><em><span style="color:#008080;"><span style="font-weight:normal;"><span style="color:#99cc00;">Found this very interesting and inspiring somewhere. So thought of publishing it here.</span></span></span></em></p>
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		<title>About CSR, and how it is not just philanthropy&#8230;</title>
		<link>http://bsunil.wordpress.com/2008/12/07/about-csr-and-how-it-not-just-philanthropy/</link>
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		<pubDate>Sun, 07 Dec 2008 13:31:42 +0000</pubDate>
		<dc:creator>Sunil B</dc:creator>
				<category><![CDATA[Society at large]]></category>

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		<description><![CDATA[There is an illusion/myth that Corporate Social Responsibilty(CSR) is just another name for Philanthropy. But, CSR is not just Philanthropy. It’s more than that. A corporate citizen’s job will not end by just donating some money and cleaning our hands that any rich person with compassion can do. The major responsibility includes giving a helping hand [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bsunil.wordpress.com&amp;blog=4910441&amp;post=13&amp;subd=bsunil&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p align="center"><span style="color:#008000;"><br />
</span><span style="color:#008000;"> </span><img class="aligncenter size-full wp-image-19" title="corporate-social-responsibility" src="http://bsunil.files.wordpress.com/2008/12/corporate-social-responsibility1.jpg?w=497&#038;h=146" alt="corporate-social-responsibility" width="497" height="146" /></p>
<p align="center"><span style="color:#008000;"><br />
</span></p>
<p align="center"><span style="color:#008000;">There is an illusion/myth that Corporate Social Responsibilty(CSR) is just another name for Philanthropy. But, CSR is not just Philanthropy. It’s more than that. A corporate citizen’s job will not end by just donating some money and cleaning our hands that any rich person with compassion can do. The major responsibility includes giving a helping hand to the under privileged and disadvantaged in all possible ways. </span></p>
<p align="center">
<p align="center"><span style="color:#008000;">Corporate Social Responsibility is a concept whereby companies integrate social and environmental concerns into their business operations and in their interaction with their stakeholders (employees, customers, shareholders, investors, local communities, government), on a voluntary basis.</span></p>
<p align="center"><span style="color:#008000;"><br />
</span></p>
<p align="center"><span style="color:#008000;"> </span><strong><span style="color:#008000;">&#8220;Social obligation is much bigger than supporting worthy causes. It includes anything that impacts people and the quality of their lives .&#8221;</span></strong></p>
<p class="MsoNormal" align="right"><span style="color:#008000;">William Ford Jr., Chairman, Ford Motor Co.</span></p>
<p align="center"><span style="color:#008000;"> </span></p>
<p align="center"><span style="color:#008000;">This is achieved by making them self-reliant and helping them find their own livelihood by providing necessary education, infrastructure and nurturing the ecosystem, for them to grow. It can address major Globalization effects like creating awareness in Global warming, pollution, addressing Poverty issues, embracing inclusive growth etc., there is no limit to the areas which CSR can cover. Above all, there should be a sustainable business ecosystem built around these kinds of activities to be done so that they don’t starve for funds. Instead they can generate some revenues too out of it and become profitable entities. For example: Vikram Akula&#8217;s SKS Microfinance.</span></p>
<p align="center"><strong><span style="color:#008000;"> “Concern for man and his fate must always form the chief interest of all technical endeavors … Never forget this in the midst of your diagrams and equations.&#8221;<br />
</span><span style="color:#008000;"> </span></strong><span style="color:#008000;">~ Albert Einstein</span></p>
<p class="MsoNormal"><span style="color:#008000;"> The </span><strong><span style="color:#008000;">triple bottom line (</span></strong><span style="color:#008000;">or</span><strong><span style="color:#008000;"> &#8220;TBL&#8221;, &#8220;3BL&#8221;, </span></strong><span style="color:#008000;">or</span><strong><span style="color:#008000;"> &#8220;People, Planet, Profit&#8221;)</span></strong></p>
<p align="center"><span style="color:#008000;"> In the private sector, a commitment to corporate social responsibility implies a commitment to some form of TBL reporting. In practical terms, triple bottom line accounting means expanding the traditional reporting framework to take into account </span><strong><span style="color:#008000;">environmental</span></strong><span style="color:#008000;"> and </span><strong><span style="color:#008000;">social</span></strong><strong><span style="color:#008000;"> </span></strong><span style="color:#008000;">performance in addition to </span><strong><span style="color:#008000;">financial</span></strong><span style="color:#008000;"> performance.</span></p>
<p align="center"><img class="aligncenter size-medium wp-image-18" title="corporate_social_responsibility" src="http://bsunil.files.wordpress.com/2008/12/corporate_social_responsibility.jpg?w=300&#038;h=210" alt="corporate_social_responsibility" width="300" height="210" /><span style="color:#008000;"><br />
</span><span style="color:#008000;"> </span></p>
<p class="MsoNormal" align="right"><span style="color:#008000;"> </span></p>
<p align="center"><strong><span style="color:#008000;">&#8220;Corporate social responsibility is a hard-edged business decision. Not because it is a nice thing to do or because people are forcing us to do it&#8230; because it is good for our business&#8221;</span></strong><span style="color:#008000;"> &#8211; Niall Fitzerald, Former CEO, Unilever</span></p>
<p align="center"><span style="color:#008000;">This is true as C.K.Prahlad, a Management Consultant and Ruth McCracken Distinguished University Professor of Corporate Strategy at the </span><a title="University of Michigan" href="http://en.wikipedia.org/wiki/University_of_Michigan"><span style="color:#008000;">University of Michigan</span></a><a title="Ross School of Business" href="http://en.wikipedia.org/wiki/Ross_School_of_Business"><span style="color:#008000;">Ross School of Business</span></a><span style="color:#008000;">, said in his path breaking book &#8211; Fortune at the bottom of the pyramid-&#8230; &#8220;Searching for new customers eager to buy your products? Forget Tokyo’s schoolgirls and Milan’s fashionists. Instead, try the world’s 4 billion poor people, the largest untapped consumer market on Earth. To reach them, CEOs must shed old concepts of marketing, distribution and research. Getting it right can both generate big profits and help end economic isolation throughout the developing world&#8221;. </span></p>
<p align="center"><span style="color:#008000;">So, what is needed is a better approach to help poor, an approach that involves partnering with them to innovate and achieve sustainable win-win scenarios where the poor are actively engaged and at the same time, the companies providing product and services to them are profitable.</span></p>
<div><span style="color:#008000;">CSR is about authority and accountability, duty and delivery, risk and reputation, transparency and trust, obligation and opportunity, but ultimately its about Sustainablility. It&#8217;s about how the world works&#8230; for the better.</span></div>
<div><span style="color:#008000;"> &#8211; Sunil B</span></div>
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		<title>Imagining India &#8211; Ideas for the new Century</title>
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		<pubDate>Sun, 07 Dec 2008 12:57:35 +0000</pubDate>
		<dc:creator>Sunil B</dc:creator>
				<category><![CDATA[Society at large]]></category>
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		<description><![CDATA[This book is written by Nandan Nilekani, co-chairman of Infosys. Nandan is a refreshing individual, who  not only tries to recognize where the problem areas are but also, as immediately, provides us with the agenda to tackle each of those problems. I&#8217;m eagerly waiting to grab a copy of this book and read. I&#8217;m closely [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bsunil.wordpress.com&amp;blog=4910441&amp;post=7&amp;subd=bsunil&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><span style="color:#808000;">This book is written by<strong><em> Nandan Nilekani</em></strong>, co-chairman of Infosys. Nandan is a refreshing individual, who  not only tries to recognize where the problem areas are but also, as immediately, provides us with the agenda to tackle each of those problems.</span></p>
<p><span style="color:#ff9900;"> </span></p>
<p><span style="color:#808000;"> I&#8217;m eagerly waiting to grab a copy of this book and read. I&#8217;m closely watching the subject areas covered in this book. It seems to be an interesting read. TOI and ET are dedicating more space in their papers to promote this book. Hmmm&#8230; Let us wait&#8230;</span></p>
<div id="attachment_41" class="wp-caption aligncenter" style="width: 197px"><a href="http://imaginingindia.com/"><span style="color:#808000;"><img class="size-full wp-image-41" title="Nandan_Imagining India" src="http://bsunil.files.wordpress.com/2008/12/nandan_book.jpg?w=187&#038;h=234" alt="Ideas for the new century.." width="187" height="234" /></span></a><p class="wp-caption-text">Ideas for the new century..</p></div>
<p><span style="color:#ff9900;"><span style="color:#808000;"><br />
</span> </span></p>
<p><span style="color:#808000;"> I wish, this book achieves a huge success not only by the number of copies that are going to be sold but also by realizing prosperous new India by following new set of rules and ideas to give easy access(open) to all people, to literally everything that is needed, and framework of ideas that are mentioned in this book. This book covers a wide range of topics from history to sociology to religion, from politics to economics to reform process&#8230; and of course technology too. </span></p>
<p><span style="color:#808000;"> I hope, this book is not going to take any partisan viewpoints and deals with the much needed paradigm shift in ideas, thinking and perspectives that are badly needed for changing the outlook of our country. Also, I hope that this book will trigger a healthy, meaningful and most importantly, useful and matured debates on the issues that really matter to the development of Indian society at large.</span></p>
<p><span style="color:#808000;"> Interestingly, Nandan initially thought of writing the whole book as a software program by dividing it into sections and modules.</span></p>
<p><strong> Some excerpts from this book:</strong></p>
<p><span style="color:#808000;"> &#8220;India&#8217;s policy makers and politicians have been great at making agendas and blueprints, and our five-year plans have been nothing if not exhaustive. Our big weakness has been in execution.&#8221;</span></p>
<p><span style="color:#ff9900;"><span style="color:#808000;"><br />
</span> </span></p>
<p><span style="color:#808000;"> &#8220;A fast-growing economy such as India&#8217;s has a very short window for implementing reforms that broaden access for a large of people.&#8221;</span></p>
<p><span style="color:#ff9900;"><span style="color:#808000;"><br />
</span> </span></p>
<p><span style="color:#808000;"> &#8220;We only have a dim comprehension of what this pace of change means in terms of how we will cope with challenges in our environment, energy, health and infrastructure sectors.&#8221;</span></p>
<p><span style="color:#ff9900;"><span style="color:#808000;"><br />
</span> </span></p>
<p><span style="color:#808000;"> &#8220;It&#8217;s often forgotten that competition and choice are crucial towards providing people with the access and opportunities to take part in the economy&#8221;</span></p>
<p><span style="color:#ff9900;"><span style="color:#808000;"><br />
</span> </span></p>
<p><span style="color:#808000;"> &#8220;&#8230;only way to push changes through and safeguard our economic future is to create a safety net of ideas.&#8221;</span></p>
<p><span style="color:#ff9900;"><span style="color:#808000;"><br />
</span> </span></p>
<p><span style="color:#808000;"><strong><span style="color:#800000;"> &#8211; Sunil B</span></strong></span></p>
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